Must A Wannabe Influencer Pal Stop Exploiting Me for Material?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of a decade, Marielle, labels herself the “content queen”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when other people see her posing or filming – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but Marielle is aspiring to become one. She makes video blogs about living in our city, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or simply tagging along. Later, I appear on her feed later, and it comes like a jumpscare: I’ll have no makeup on, making a strange expression or photographed while eating. It feels invasive.

Marielle also anticipates that I will to record her at inconvenient times. Often I'm in conversation to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has turned into me serving as her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she brushed it off. She’s taken me to a couple of industry functions, which was nice, but that doesn't compensate for all the energy I spend helping her make content.

I appreciate that Marielle has helped me with my design career, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and film me laughing with another. It’s so silly. It's crucial her to understand that our decade-long friendship still has boundaries. I love spending time with her, but I also want to experience it without being recorded, altered, or posted for an audience. I’m not a prop for her Instagram.

The Other Side: The Content Creator's View

I hope Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about creating videos. It’s not just a pastime; it’s part of who I am. Creating videos and documenting experiences online allows me to show my personality and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I admire people on TikTok who execute that style of informal, self-made film-making.

Content creation is my interpretation of living actively: noticing the details, sharing them with an viewership that appreciates the craft behind it. I never intend to make my friend uneasy. Bringing her to professional gatherings was my way of offering access, giving her a opportunity to witness exclusive moments that could help her professional path too. That isn't leverage, it's simply being pragmatic.

I would take her to these events even if she refused to assist me, but I desire her to see what the content we make together can get us: an opening. I understand not everyone likes being filmed, but often unplanned moments is what makes material genuine. Being recorded from time to time is an inherent aspect of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my private videographer, but companions support one another in small ways. My assumption was filming a clip now and then would be fun for her. Innovation flourishes in collaboration, and having Beth around makes projects lively and enjoyable. I don't compel her to participate in anything, and I would never deliberately embarrass her. But filming together sometimes is part of how I record our time together.

I cherish Beth’s friendship profoundly and want to avoid making videos to come between us. I am ready to compromise: like asking before filming, and steering clear of angles that might make her self-conscious.

This isn’t about power, it’s about sharing my world while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I want her to be involved in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and Beth when they are out together?

There’s nothing more uncomfortable than having a friend film you. I get that it's her job, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to collaborate with. With the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply all those around her is content. She needs to honor Beth’s privacy.
Another reader, 26

She may enjoy making content and displaying her life online, but it isn't for everyone. It was kind she has assisted Beth’s career, but she needs to hear what her friend desires.
A commenter, 27

It seems like you care about each other, so cling to that and make sure it’s the focus in your friendship. Foster some authentic experiences, where true emotions are stored, not online archives. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she’s working. Both seem confused as to what’s reasonable. The answer lies not in trying to change one another, but in each setting defined boundaries around what is comfortable to them and determining if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their bond?

Joel Harvey
Joel Harvey

Financieel adviseur en oprichter van Active Advisor Life, gespecialiseerd in vermogensopbouw en ondernemerschap.